About The Brand
Angel Brand, is known as one of the leading and trusted sauce and condiments brands in Malaysia. The brand has its full range of products made from non-GMO ingredients and most of them do without added MSG.
About The Campaign
The CNY with Angel Brand
Campaign Theme
A special cuisine for CNY by using the sauces from Angel
Campaign Strategy
Work with KOLs and KOCs to create engaging content that showcases Angel’s sauces.
KOL MARKETING
8
Content Creators
650,000
Cumulative Followers
73,114
Reach
85,270
Impressions
3,179
Engagement
2,520
Reactions
KOC MARKETING
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
3
KOC Influencers
1,215
Cumulative Followers
1,215
Reach
190
Engagement
PR GIFT
In conjunction with Chinese New Year, Needle comes out with an idea to design the customized PR Gift in a vintage style.
The PR Gift includes a few types of products from Angel Brand & Tian Nv Pai.
YOU TRY TRY SERIES by Needle
The have prepared different dishes for
Campaign Outcome
1. Increased buyers 2. Social media engagement 3. Improved brand awareness