Angel Brand is the leading and trusted sauce and condiments brand in Malaysia. Its products are made from non-GMO ingredients and without added MSG.
To create brand awareness for its soy sauce brand during the Chinese New Year celebration
Prepare a cuisine for Chinese New Year with
8 Content creators were engaged to create different ideas, integrating the products into the content.
KOCs cook with Angel Brand
3 KOCs were engaged to create video contents on Xiao Hong Shu to showcase how they used soy sauce in daily cooking.
In conjunction with Chinese New Year, Needle designed a vintage style PR Gift.
“You Try Try” Series
The Needle Team created a user experience video series that engaged members of the public to participate and try out the products. Watch here.
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