About The Brand
Cap Arnab is a time-honored coffee brand from Teluk Intan, Perak.
About The Campaign
Cap Arnab
Campaign Theme
A special cuisine for CNY by using the sauces from Angel
Campaign Strategy
Work with KOLs and KOCs to create engaging content that showcases Angel’s sauces.
KOL MARKETING
8
Content Creators
650,000
Cumulative Followers
310,000
Reach
297,000
Impressions
3.31%
Engagement Rate
8,310
Reactions
Work with KOLs to create engaging content that showcases Angel’s sauces.
PR Gift
In conjunction with Mid-Autumn Festival, Needle comes out with an idea to design the PR Gift in a vintage style.
The PR Gift includes a few types of coffee from Cap Arnab, a traditional biscuit tin filled with roti kok, a mooncake, and also a letter from the brand to KOLs.
You Try Try Series by Needle
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Campaign Outcome
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