In recent news, an KOL named Arii launched her own clothing brand. On the surface, Arii is a total internet celebrity, with a massive 2.7 million followers. Yet she couldn’t even sell 36 T-shirts, failing to meet the minimum order quantity required by manufacturers. Any average person could sell more, dont’t you think? This situation…
Is metaverse the next big thing? We don’t know for sure, but there is something else related to the metaverse rising unexpectedly. Virtual Influencers are fast becoming brand favorites and such collaboration is increasing. There are the upcoming virtual influencers that you need to know in 2022. Lil Miquela, 2012 When talking about virtual influencer,…
Photo source: mayaaa.gram Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the 25 Most Influential People on the Internet. But she isn’t real. Literally. Not a real person at all. She is a virtual influencer. Yet, her Instagram account has garnered more than 3 million followers, and…
Is influencer marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, trends don’t last forever. Is this a worthwhile investment for business owners who plan to promote their brands? According to Kepos, the percentage of Malaysians using social media to…
As social media becomes more ingrained in our lives, influencer marketing is picking up a lot of steam as well. People feel so connected to their favourite influencers today that they even treat them as the main source of information, advice and recommendations. This meaningful relationship has then grabbed the attention of marketers all over…