In recent news, an KOL named Arii launched her own clothing brand. On the surface, Arii is a total internet celebrity, with a massive 2.7 million followers. Yet she couldn’t even sell 36 T-shirts, failing to meet the minimum order quantity required by manufacturers. Any average person could sell more, dont’t you think? This situation…
Is metaverse the next big thing? We don’t know for sure, but there is something else related to the metaverse rising unexpectedly. Virtual Influencers are fast becoming brand favorites and such collaboration is increasing. There are the upcoming virtual influencers that you need to know in 2022. Lil Miquela, 2012 When talking about virtual influencer,…
Photo source: mayaaa.gram Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the 25 Most Influential People on the Internet. But she isn’t real. Literally. Not a real person at all. She is a virtual influencer. Yet, her Instagram account has garnered more than 3 million followers, and…
Is influencer marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, trends don’t last forever. Is this a worthwhile investment for business owners who plan to promote their brands? According to Kepos, the percentage of Malaysians using social media to…
作为意见领袖KOL，你的社媒账号是你最重要的资产。如果账号被盗，后果不堪设想，你辛苦建立的资产转眼成灰。你做了什么防护功夫吗？
无论在什么平台打网路广告，要关注的重点是一样的：顾客是谁？除非你卖的是氧气，不然你不可能卖给所有人。因此，你必须做好广告的targeting，把你典型顾客的年龄、性别、地区、兴趣等都设定清楚，否则若不相干的人看到你的广告，等同浪费钱。
网站和网点都架设好了，终于可以办营销活动了吧？可以的，但首先你要弄清楚你需要怎样的营销活动。 每个顾客和你的关系，都在”顾客历程“上处于不同阶段，有些人完全不认识你，有的曾经和你互动，有的已经买过。你得决定什么时候对什么人做怎样的营销活动。营销活动分三类：
* 挖掘潜在顾客的 Acquisition
* 和顾客互动的 Engagement
* 成交变钱的 Monetization
As social media becomes more ingrained in our lives, influencer marketing is picking up a lot of steam as well. People feel so connected to their favourite influencers today that they even treat them as the main source of information, advice and recommendations. This meaningful relationship has then grabbed the attention of marketers all over…
如果你打算长期经营自己的品牌，你需要设立网站，一个完全属于你、任由你摆布的的空间。