Case Study

Needle x ePure 1

Create product awareness for ePure Membranous Jelly Masque among the male

ePure is a well-known skincare brand that offers a range of products that are designed to nourish and rejuvenate the skin. The brand is committed to using only the highest-quality ingredients and innovative technologies to create skincare products that are effective and gentle on the skin.

Needle x ePure 3

Campaign Strategy

Engage male KOLs from various backgounds (stylists, radio RJs etc.) to present the products with their own creativity and personal style.

Needle x ePure 5

campaign message

Real men take care of their skin

3 content creators, Brandon Chew, Max Mak, and Henn were engaged to create different ideas and integrate the products into their contents.

The platforms used in this campaign were Instagram and YouTube.

Campaign Outcome

Significant reach achieved. Massive link clicks brought traffic to client’s website.

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Needle x ePure 7

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