Is metaverse the next big thing? We don’t know for sure, but there is something else related to the metaverse rising unexpectedly. Virtual Influencers are fast becoming brand favorites and such collaboration is increasing. There are the upcoming virtual influencers that you need to know in 2022. Lil Miquela, 2012 When talking about virtual influencer,…
Photo source: mayaaa.gram Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the 25 Most Influential People on the Internet. But she isn’t real. Literally. Not a real person at all. She is a virtual influencer. Yet, her Instagram account has garnered more than 3 million followers, and…
Is influencer marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, trends don’t last forever. Is this a worthwhile investment for business owners who plan to promote their brands? According to Kepos, the percentage of Malaysians using social media to…