As social media becomes more ingrained in our lives, influencer marketing is picking up a lot of steam as well. People feel so connected to their favourite influencers today that they even treat them as the main source of information, advice and recommendations. This meaningful relationship has then grabbed the attention of marketers all over the world.<\/p>\n\n\n\n
According to SocialPubli (2019), 93% of marketers<\/a> use influencer marketing in their marketing strategy. Influencer Marketing Hub has also reported that 66% of their respondents<\/a> intend to increase their influencer marketing budget in 2020. And merely four percent intending to decrease their budget.<\/p>\n\n\n\n If you are also hyped by this big thing and thinking to run your own influencer marketing campaign, here is our step-by-step guide to help you out!<\/p>\n\n\n\n First things first, you must know who you will be working with: the influencers, but who are they and what do they do? <\/p>\n\n\n\n An influencer is someone who represents a specific niche or industry<\/strong> and has the power to influence the purchasing decisions<\/strong> of others with their knowledge, position, authority and relationships. They can be artists, bloggers, athletes, gamers, comedians, pop icons, models, industry experts, thought leaders or even individuals who specialise in their niche but only have a small scale of followers like micro-influencers.<\/p>\n\n\n\n To better illustrate how influencer marketing campaign actually works, here is an example of a collaboration between @mr_kenjichai and Samsung Malaysia on Instagram. You can see how Kenji (@mr_kenjichai) incorporated his expertise as a graffiti artist in this collaboration, which fits perfectly with the theme of Samsung Galaxy Note20 with S Pen as an inspiring content creation tool. <\/p>\n\n\n\nWhat is an Influencer?<\/strong><\/h2>\n\n\n\n