{"id":2720,"date":"2022-09-21T18:51:05","date_gmt":"2022-09-21T10:51:05","guid":{"rendered":"https:\/\/www.needle.my\/?p=2720"},"modified":"2022-11-25T22:55:06","modified_gmt":"2022-11-25T14:55:06","slug":"3-influencer-marketing-trends-in-the-first-half-of-2022","status":"publish","type":"post","link":"https:\/\/www.needle.my\/ch\/3-influencer-marketing-trends-in-the-first-half-of-2022\/","title":{"rendered":"3 Influencer Marketing Trends in the first half of 2022"},"content":{"rendered":"\n<p>Is influencer marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, trends don&#8217;t last forever. Is this a worthwhile investment for business owners who plan to promote their brands? <\/p>\n\n\n\n<p>According to Kepos, the percentage of Malaysians using social media to research for brands has reached 91.7%. We are experiencing the golden era where anyone can become an online influencer, as long as he or she put in the effort to create valuable online contents. Brands are still using this method to reach their target audiences and boost their sales numbers. <\/p>\n\n\n\n<p>Read on to learn about the current trends that help companies grow with influencer marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98, .wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98[data-kb-block=\"kb-adv-heading_ddd700-98\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98[data-kb-block=\"kb-adv-heading_ddd700-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_ddd700-98[data-kb-block=\"kb-adv-heading_ddd700-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_ddd700-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ddd700-98\"><strong>1. Brand Ambassador Program<\/strong>s<\/h2>\n\n\n\n<p>Brands love to create and maintain relationships with influencers. These programs help the brand to raise awareness and build the relationship between itself and the consumers.<\/p>\n\n\n\n<p>Back in 2018, Zalora discontinued its brand ambassador program. Then, the brand made a comeback in 2021 and expanded its ambassador program to become the \u201cCommunity Influencer Program\u201d which allowed anybody to join and earn commission. Influencers can check their rewards based on their number of followers and post per month on the Zalora website.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3ccaf2d5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.zalora.com.my\/influencer\/\" target=\"\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.needle.my\/wp-content\/uploads\/2022\/09\/zalorajpg-1024x502.jpeg \" src=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/zalorajpg.jpeg?resize=730%2C357&#038;ssl=1\" alt=\"\" class=\"uag-image-2745\" width=\"730\" height=\"357\" title=\"\" loading=\"lazy\"\/><\/a><figcaption class=\"uagb-image-caption\">Source: Zalora Malaysia<\/figcaption><\/figure><\/div>\n\n\n\n<p>Influencers need not be adults. Some brands are also looking for youngsters to play such roles. Nestle Malaysia will be offering a one-year term youth influencer program, grooming university students to become Nestle ambassadors for their respective university.<\/p>\n\n\n\n<p>The youth influencers are bridges between the brand and the students, leading brand campaigns and creating hype for events. Participating students have the opportunity join the company after the program ended. It\u2019s a good plan for the brand to reach different target audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.nestle.com.my\/jobs\/nestle-youth-influencer\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=1024%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-2749\" srcset=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=1536%2C640&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/YOUth-infleuncer-banner_0jpg.jpeg?w=1909&amp;ssl=1 1909w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Nestle Malaysia<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a, .wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a[data-kb-block=\"kb-adv-heading_f85eb8-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a[data-kb-block=\"kb-adv-heading_f85eb8-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_f85eb8-3a[data-kb-block=\"kb-adv-heading_f85eb8-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_f85eb8-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f85eb8-3a\"><strong>2. FinTok<\/strong><\/h2>\n\n\n\n<p>FinTok is an upcoming trend within the TikTok community featuring financial contents. FinTok is a combination of the words \u201cFinancial\u201d and \u201cTikTok&#8221;. Financial influencers are allowed to share advice on topics ranging from crypto investment to saving for retirement. More and more youngsters are riding this trend and turned themselves into \u201cFinfluencer\u201d.<\/p>\n\n\n\n<p>TikTok is no longer limited to entertainment only. Check out the hashtag: #stocktok. It has at least 2.7 billion views now.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-1bd600bd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.tiktok.com\/discover\/Stock-Tok?lang=en\" target=\"\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.needle.my\/wp-content\/uploads\/2022\/09\/Stocktok-596x1024.jpg ,https:\/\/www.needle.my\/wp-content\/uploads\/2022\/09\/Stocktok-596x1024.jpg 780w\" src=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/Stocktok.jpg?resize=332%2C570&#038;ssl=1\" alt=\"Stocktok\" class=\"uag-image-2756\" width=\"332\" height=\"570\" title=\"\" loading=\"lazy\"\/><\/a><figcaption class=\"uagb-image-caption\">#Stocktok on Tiktok<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1, .wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1[data-kb-block=\"kb-adv-heading_9f313a-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1[data-kb-block=\"kb-adv-heading_9f313a-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9f313a-a1[data-kb-block=\"kb-adv-heading_9f313a-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_9f313a-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9f313a-a1\"><strong>3. Multi-Influencer Campaigns<\/strong><\/h2>\n\n\n\n<p>Brands always love stars! Who doesn\u2019t? But brands are no longer attached to celebrities only. With the rise of micro-influencers, major brands are also searching for new ways to gain exposure.<\/p>\n\n\n\n<p>Bob\u2019s Red Mill, the 44-year old American brand, entered the Malaysia Market in 2015. The local distributor began to engage micro-influencers to feature their products in more videos.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/ChLrg9RFsqx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/ChLrg9RFsqx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/ChLrg9RFsqx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by nahlahrsl (@nahlahrsl)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Mission Foods is a world leader in corn flour and tortilla production. Its distributor in Malaysia is hiring micro-influencers as part of their marketing campaign as well.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ChL0DWGpJXJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ChL0DWGpJXJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/ChL0DWGpJXJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by aniqclone (@aniqclone)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Influencer marketing isn\u2019t dead yet. It is just that netizeds are become smart at distinguishing between sincere and hard-sell content.<\/p>\n\n\n\n<p>Therefore, it is very important to have reliable KOLs to represent your brand. Authenticity is the key in such brand collaboration.<\/p>\n\n\n\n<p>At its core, influencer marketing is still based on the \u201cpeople buy from people\u201d concept. Understand what your customers needs. Choose the right approach. And chances are your campaign will go well.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is influencer marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, trends don&#8217;t last forever. Is this a worthwhile investment for business owners who plan to promote their brands? According to Kepos, the percentage of Malaysians using social media to&#8230;<\/p>","protected":false},"author":11,"featured_media":2760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"description":"Is Influencer Marketing dead yet? According to Kepos, the percentage of Malaysians using social media for branding reached 91.7% of the total population.","title":"3 Influencer Marketing Trends in the first half of 2022 - Needle"},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[80],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing"],"taxonomy_info":{"category":[{"value":79,"label":"Influencer Marketing"}],"post_tag":[{"value":80,"label":"Influencer Marketing"}]},"featured_image_src_large":["https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/influencer-marketing-605344a38f274-1520x800-1.png?fit=1024%2C539&ssl=1",1024,539,true],"author_info":{"display_name":"Joyee","author_link":"https:\/\/www.needle.my\/ch\/author\/joyee\/"},"comment_info":0,"category_info":[{"term_id":79,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":79,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":79,"category_count":5,"category_description":"","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":80,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":80,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/09\/influencer-marketing-605344a38f274-1520x800-1.png?fit=1520%2C800&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/comments?post=2720"}],"version-history":[{"count":16,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2720\/revisions"}],"predecessor-version":[{"id":2985,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2720\/revisions\/2985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/media\/2760"}],"wp:attachment":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/media?parent=2720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/categories?post=2720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/tags?post=2720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}