{"id":2770,"date":"2022-10-07T16:30:35","date_gmt":"2022-10-07T08:30:35","guid":{"rendered":"https:\/\/www.needle.my\/?p=2770"},"modified":"2022-11-25T22:19:32","modified_gmt":"2022-11-25T14:19:32","slug":"virtual-influencer-2022-the-evolution","status":"publish","type":"post","link":"https:\/\/www.needle.my\/ch\/virtual-influencer-2022-the-evolution\/","title":{"rendered":"Virtual Influencer 2022: The Evolution"},"content":{"rendered":"\n<p>Photo source: <a href=\"https:\/\/www.instagram.com\/mayaaa.gram\/?hl=en\">mayaaa.gram<\/a><\/p>\n\n\n\n<p>Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the <em>25 Most Influential People <\/em>on the Internet. But she isn\u2019t real. Literally. Not a real person at all. \u00a0She is a virtual influencer. Yet, her Instagram account has garnered more than 3 million followers, and she has been endorsing major brands.<\/p>\n\n\n\n<p>(Read More: <strong><a href=\"https:\/\/www.needle.my\/top-4-uprising-virtual-influencers-you-need-to-know-in-2022\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.needle.my\/top-4-uprising-virtual-influencers-you-need-to-know-in-2022\/\" rel=\"noreferrer noopener\">Top 4 uprising Virtual Influencer you need to know in 2022<\/a>)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"518\" height=\"342\" src=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image.png?resize=518%2C342&#038;ssl=1\" alt=\"Lil Miquela\" class=\"wp-image-2771\" srcset=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image.png?w=518&amp;ssl=1 518w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image.png?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><figcaption class=\"wp-element-caption\">Photo from Lil Miquela Instagram<\/figcaption><\/figure>\n\n\n\n<p>As discussed in the previous post, the influencer industry is still new among companies and brands. Despite the virtual persona being fictitious, the major brands didn&#8217;t seem to care and started investing heavily in Virtual Influencer Marketing. What makes virtual influencers so special? <\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c59903-f8 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_c59903-f8 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c59903-f8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80, .wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80[data-kb-block=\"kb-adv-heading_1b1a3e-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80[data-kb-block=\"kb-adv-heading_1b1a3e-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1b1a3e-80[data-kb-block=\"kb-adv-heading_1b1a3e-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_1b1a3e-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1b1a3e-80\">The beginning of Virtual Influencer<\/h2>\n\n\n\n<p>Virtual Influencers are portrayed as fictional people with personality traits and hobbies. The phenomena of virtual avatars originated Japanese anime back in the 1980s. But animation has been used as a marketing tool since as early as 1940s.<\/p>\n\n\n\n<p><strong>The evolution of the Virtual Avatar.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Virtual Idol (Hatsune Miku, 2007)<\/li>\n\n\n\n<li>Virtual YouTuber (Kizuna AI, 2016)<\/li>\n\n\n\n<li>Virtual Influencer (Lil Miquela, 2016)<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_29b08d-2d .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_29b08d-2d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_29b08d-2d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7, .wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7[data-kb-block=\"kb-adv-heading_2a814c-c7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7[data-kb-block=\"kb-adv-heading_2a814c-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_2a814c-c7[data-kb-block=\"kb-adv-heading_2a814c-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_2a814c-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2a814c-c7\">Why are major brands engaging virtual influences?<\/h2>\n\n\n\n<p>According to Forbes (2022), they have conducted research on the benefits of engaging virtual influencer:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e93314-45, .wp-block-kadence-advancedheading.kt-adv-heading_e93314-45[data-kb-block=\"kb-adv-heading_e93314-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e93314-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_e93314-45[data-kb-block=\"kb-adv-heading_e93314-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_e93314-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_e93314-45[data-kb-block=\"kb-adv-heading_e93314-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_e93314-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e93314-45\"><strong>Unlimited Creative Opportunities<\/strong><\/h3>\n\n\n\n<p>Unlike like human influencers, there are fewer restrictions with virtual influencers. They don&#8217;t even have to be in human form. They can be anything.<\/p>\n\n\n\n<p>For example, Superplastic created non-human virtual influencers to promote their brand, known as the \u201cSuperplastic Universe\u201d. The brand is one of the world\u2019s top creators of animated celebs, vinyl toys &amp; digital collectibles. The list includes JANKY &amp; GUGGIMON and DAYZEE &amp; STAXX.<\/p>\n\n\n\n<p>These figures are also participating in the marketing of luxury brands such as Gucci, Rico Nasty, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CivAki0oQ4j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CivAki0oQ4j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CivAki0oQ4j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by DAYZEE (@therealdayzee)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27, .wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27[data-kb-block=\"kb-adv-heading_2f45cd-27\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27[data-kb-block=\"kb-adv-heading_2f45cd-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_2f45cd-27[data-kb-block=\"kb-adv-heading_2f45cd-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_2f45cd-27 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2f45cd-27\"><strong>Full Brand Control<\/strong><\/h3>\n\n\n\n<p>Virtual influencers are always available. They will never have any scheduling problems. Therefore, brands started to invest in their own virtual avatars. For example, Geico, an insurance company, transformed its mascot into a virtual influencer, the GEICO Gecko.  Geico made its first appearance in TV commercial in year 2000, sharing insights about saving money on insurance..<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CgmUpkpDcgE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CgmUpkpDcgE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CgmUpkpDcgE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The GEICO Gecko (@thegeicogecko)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef, .wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef[data-kb-block=\"kb-adv-heading_6bef62-ef\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef[data-kb-block=\"kb-adv-heading_6bef62-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6bef62-ef[data-kb-block=\"kb-adv-heading_6bef62-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_6bef62-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6bef62-ef\"><strong>Cost Savings<\/strong><\/h3>\n\n\n\n<p>Prada has launched its own virtual human model, Candy. The goal is to re-launch the Prada Candy Fragrance for their ReThink Reality Campaign. However, this is not their first virtual collaboration. The brand used to work with Lil Miquela and Noonoouri for their marketing campaigns. By using Prada&#8217;s own virtual influencer, it can save tons of money.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PRADA CANDY - RETHINK REALITY - SENSATIONS\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/E0skEoR3e68?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81, .wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81[data-kb-block=\"kb-adv-heading_dbd515-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81[data-kb-block=\"kb-adv-heading_dbd515-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_dbd515-81[data-kb-block=\"kb-adv-heading_dbd515-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_dbd515-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_dbd515-81\"><strong>Route to the metaverse<\/strong><\/h3>\n\n\n\n<p>Is Metaverse the future? It&#8217;s promising. It might provide a new space for virtual characters to connect with their fans. The major brands sure don\u2019t want to miss out on the opportunities. Even pop icons like Ariana Grande and Lil Nas X have held concerts in Fornite\u2019s metaverse.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Rift Tour featuring Ariana Grande (Full Event Video)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/gGYElBtjytU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_4c8975-0a .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_4c8975-0a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_4c8975-0a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb, .wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb[data-kb-block=\"kb-adv-heading_4b8803-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb[data-kb-block=\"kb-adv-heading_4b8803-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_4b8803-bb[data-kb-block=\"kb-adv-heading_4b8803-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_4b8803-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4b8803-bb\">Are virtual influencers taking over the marketing world?<\/h2>\n\n\n\n<p>At least not for now. There are risks working with virtual influencers. Why?<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49, .wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49[data-kb-block=\"kb-adv-heading_09ff46-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49[data-kb-block=\"kb-adv-heading_09ff46-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_09ff46-49[data-kb-block=\"kb-adv-heading_09ff46-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_09ff46-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_09ff46-49\"><strong>Lack authenticity and reliability<\/strong><\/h3>\n\n\n\n<p>Unlike human influencers, virtual influencers lack authenticity and reliability. For example, beauty and skincare brands will not be looking for a virtual influencer to feature their products, for obvious reasons.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7, .wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7[data-kb-block=\"kb-adv-heading_679a81-e7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7[data-kb-block=\"kb-adv-heading_679a81-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_679a81-e7[data-kb-block=\"kb-adv-heading_679a81-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_679a81-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_679a81-e7\"><strong>Scandals can happen too<\/strong><\/h3>\n\n\n\n<p>Some might think scandals are impossible with virtual idols. Think again. The controversy of Calvin Klein&#8217;s past campaign is a good case study. The brand released a video of supermodel Bella Hadid making out with virtual influencer Lil Miquela. The video put a huge dent on its brand image. An official statement of apology had to be issued. \u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"936\" height=\"522\" src=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image-2.png?resize=936%2C522&#038;ssl=1\" alt=\"image 2\" class=\"wp-image-2777\" srcset=\"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image-2.png?w=936&amp;ssl=1 936w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image-2.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image-2.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/image-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><figcaption class=\"wp-element-caption\">Source: Calvin Klein Instagram<\/figcaption><\/figure><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c, .wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c[data-kb-block=\"kb-adv-heading_98bc95-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c[data-kb-block=\"kb-adv-heading_98bc95-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_98bc95-6c[data-kb-block=\"kb-adv-heading_98bc95-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_98bc95-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_98bc95-6c\"><strong>Negative impact on younger audience<\/strong><\/h3>\n\n\n\n<p>The glorified image of virtual influencers might create negative influence, especially on younger audiences. The perfection is unrealistic. Youngsters pursuing such unattainable perfection are putting unnecessary pressure on themselves.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_646c5d-7c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_646c5d-7c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_646c5d-7c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e, .wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e[data-kb-block=\"kb-adv-heading_41930d-7e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e[data-kb-block=\"kb-adv-heading_41930d-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_41930d-7e[data-kb-block=\"kb-adv-heading_41930d-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_41930d-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_41930d-7e\"><strong>Virtual Influencer Marketing in Malaysia:<\/strong><\/h2>\n\n\n\n<p>We have observed that some companies are attempting to get involved in virtual influencer marketing to boost brand awareness. Whether the effort will be fruitful, it is still too early to tell.<\/p>\n\n\n\n<p>Who knows, maybe human influencer would create a virtual version of themselves. It would be advantageous for them to profit from both worlds.<\/p>\n\n\n\n<p>In our opinion, virtual icons are just different ways for brands and companies to convey their message. <strong><u>CONTENT<\/u><\/strong> and <strong><u>COMMUNICATION<\/u><\/strong> are still the core of marketing. \u00a0<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1adf87-35 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_1adf87-35 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1adf87-35\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6, .wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6[data-kb-block=\"kb-adv-heading_95230c-b6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6[data-kb-block=\"kb-adv-heading_95230c-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_95230c-b6[data-kb-block=\"kb-adv-heading_95230c-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_95230c-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_95230c-b6\"><strong>Tips to start a Virtual Influencer Collaboration Project<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae, .wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae[data-kb-block=\"kb-adv-heading_55c8d5-ae\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae[data-kb-block=\"kb-adv-heading_55c8d5-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_55c8d5-ae[data-kb-block=\"kb-adv-heading_55c8d5-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_55c8d5-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_55c8d5-ae\"><strong>Start with a 2D Virtual Avatar<\/strong><\/h3>\n\n\n\n<p>It\u2019s not necessary to make your virtual icon in 3D, like Lil Miquela. Disney&#8217;s Mickey Mouse started with 2D animation, and it has now become one of the biggest influencers.<br><br>According to an interview with Emilia Petrarca, fashion news writer fpr The Cut\u2018s, there are at least 8 steps to creating a virtual avatar. The writer teamed up with her in-house designer and outlined how a virtual avatar can be created.<br><br><em>\u201cThe eight-step tutorial includes building a default character, aligning geometry to reference the photo, projecting the map photo, adding texture, teaching the model to pose, picking an environment, lighting, and finally exporting the finished look.\u201d<br><\/em><br>Believe it or not, all these can be done within 48 hours. Time to discuss with your in-house designer and start right now. Small steps can result in big changes.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b, .wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b[data-kb-block=\"kb-adv-heading_18729c-8b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b[data-kb-block=\"kb-adv-heading_18729c-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_18729c-8b[data-kb-block=\"kb-adv-heading_18729c-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_18729c-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_18729c-8b\"><strong>Work with an AI company<\/strong><\/h3>\n\n\n\n<p>The journey to creating a virtual icon could be long and arduous. Working together with a software developer could speed up the progress. However, the production expenses could be extremely high. Plan well before proceeding. \u00a0<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70, .wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70[data-kb-block=\"kb-adv-heading_13a3e1-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70[data-kb-block=\"kb-adv-heading_13a3e1-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_13a3e1-70[data-kb-block=\"kb-adv-heading_13a3e1-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_13a3e1-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_13a3e1-70\"><strong>Collaborate with Virtual Influencer Marketing Agency<\/strong><\/h3>\n\n\n\n<p>If you do not have a big budget to program your own virtual icon, why not start with a marketing agency that can provide access to virtual influencer services? Tell them campaign objective and let them help. At least it won\u2019t be as costly.<\/p>\n\n\n\n<p>If none of these tips help, the best bet would be to stick with human influencers. Let us provide you with a solution. <a href=\"https:\/\/www.needle.my\/sign-up-as-brand\/\" data-type=\"page\" data-id=\"863\">Contact us now<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo source: mayaaa.gram Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the 25 Most Influential People on the Internet. But she isn\u2019t real. Literally. Not a real person at all. \u00a0She is a virtual influencer. Yet, her Instagram account has garnered more than 3 million followers, and&#8230;<\/p>","protected":false},"author":11,"featured_media":2795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Virtual Influencer 2022: The Evolution - Needle","description":"Photo source: mayaaa.gram Lil Miquela or Miquela Sousa made a big hit in 2016. She was named one of the 25 Most Influential People on the Internet. But she isn\u2019"},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[80,242,240,77,83],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing","tag-marketing","tag-virtual-influencer","tag-77","tag-yingxiaohuodong"],"taxonomy_info":{"category":[{"value":79,"label":"Influencer Marketing"}],"post_tag":[{"value":80,"label":"Influencer Marketing"},{"value":242,"label":"marketing"},{"value":240,"label":"virtual influencer"},{"value":77,"label":"\u7f51\u8def\u884c\u9500"},{"value":83,"label":"\u8425\u9500\u6d3b\u52a8"}]},"featured_image_src_large":["https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/115751283_1273496956328458_5649456689971318450_n.jpeg?fit=819%2C1024&ssl=1",819,1024,true],"author_info":{"display_name":"Joyee","author_link":"https:\/\/www.needle.my\/ch\/author\/joyee\/"},"comment_info":0,"category_info":[{"term_id":79,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":79,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":79,"category_count":5,"category_description":"","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":80,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":80,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":242,"name":"marketing","slug":"marketing","term_group":0,"term_taxonomy_id":242,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":240,"name":"virtual influencer","slug":"virtual-influencer","term_group":0,"term_taxonomy_id":240,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":77,"name":"\u7f51\u8def\u884c\u9500","slug":"%e7%bd%91%e8%b7%af%e8%a1%8c%e9%94%80","term_group":0,"term_taxonomy_id":77,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":83,"name":"\u8425\u9500\u6d3b\u52a8","slug":"yingxiaohuodong","term_group":0,"term_taxonomy_id":83,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.needle.my\/wp-content\/uploads\/2022\/10\/115751283_1273496956328458_5649456689971318450_n.jpeg?fit=1080%2C1350&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/comments?post=2770"}],"version-history":[{"count":9,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2770\/revisions"}],"predecessor-version":[{"id":2983,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/posts\/2770\/revisions\/2983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/media\/2795"}],"wp:attachment":[{"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/media?parent=2770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/categories?post=2770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.needle.my\/ch\/wp-json\/wp\/v2\/tags?post=2770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}