About The Brand
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About The Campaign
DS Home Grand Opening
Campaign Objective
To increase brand awareness and engagement on DS Home social media pages.
Campaign Strategy
Two KOLs are engaged in this round campaign, Needle had prepared a set of puzzle pieces and hide them somewhere in the DS Home store. The KOLs would need to look for the puzzles and put them together. The puzzle is about the gifts to be a giveaway to the KOLs’ audiences
KOL MARKETING
Campaign Theme
Prepare a cuisine for Chinese New Year by using the sauces from Angel
8
Content Creators
650,000
Cumulative Followers
73,114
Reach
85,270
Impressions
3,179
Engagement
2,520
Reactions
Work with KOLs to create engaging content that showcases Angel’s sauces.
CAMPAIGN OUTCOME
Increase brand awareness among the public. Also, the giveaway mechanism helps to increase the number of followers on DS Home’s social media pages.