About The Brand Kanebo, the famous beauty skincare brand About The Campaign Sunshine with KaneboCampaign ObjectiveTo introduce their sunscreen seriesCampaign StrategyWork with KOLs to convey the brand and product message KOL MARKETING We have engaged a total of 8 content creators to create different ideas and integrate the products into the content. 4Content Creators15,000Cumulative Followers49,000Reach60,000Impressions3.2%Engagement3,932Reactions Campaign Outcome 1. Increased buyers 2. Social media engagement 3. Improved brand awareness