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About The Brand

Angel Brand, is known as one of the leading and trusted sauce and condiments brands in Malaysia. The brand has its full range of products made from non-GMO ingredients and most of them do without added MSG.

About The Campaign

CNY 2022 with Loong Kee

Campaign Theme
A special cuisine for CNY by using the sauces from Angel

Campaign Strategy
Work with KOLs and KOCs to create engaging content that showcases Angel’s sauces.


Campaign Outcome

1. Increased buyers 2. Social media engagement 3. Improved brand awareness