About The Brand
DS Home is a home appliance and kitchenware brand based in Malaysia. They offer a range of products such as water filters, air purifiers, blenders, and rice cookers.
DS Home focuses on providing quality products with innovative features at affordable prices.
About The Campaign
Campaign Objective
To increase brand awareness and engagement to DS Home social media pages.
Campaign Strategy
KOLs were engaged in this campaign. Needle had prepared a game for the influencers to participate.
set of puzzle pieces and hide them somewhere in the DS Home store.
DS Home Grand Opening!
KOL Marketing
Needle had prepared a set of puzzle pieces and hide them somewhere in the DS Home store.
The KOLs would need to look for the puzzles and put it together. The puzzle is about the gifts to be giveaway to the KOLs’ audiences.
KOLs who were invited to participate: Cassey Soo, Ginger Keong, Angeline, Ashiqin, and Helmiy.
Campaign Outcome
The campaign has successfully Increased brand awareness among the public.
The giveaway mechanism helps to increase the number of followers on DS Home’s social media pages.