About The Brand
Epure is a well-known skincare brand that offers a range of products that are designed to nourish and rejuvenate the skin. The brand is committed to using only the highest-quality ingredients and innovative technologies to create skincare products that are effective and gentle on the skin.
About The Campaign
Campaign Objective
To create product awareness – ePure Membranous Jelly Masque among the male
Campaign Strategy
Engaging male KOLs from different background (such as stylist / radio DJ) and integrate the product with their own creativity and personal style.
Real Man Take Care of Their Skin
KOL Marketing
Total of 3 content creators (Brandon Chew, Max Mak, and Henn) were engaged to create different ideas and integrate the products into the content.
The platform included in this campaign were Instagram and YouTube.
Campaign Outcome
Achieving the campaign goal with a significant reach rate.
Good link clicks amount also reflect the traffic brought to the client’s website.