About The Brand
Splat is a brand that specializes in creating oral care products such as toothpaste, mouthwash, and teeth whitening products. The brand is known for its unique and innovative formulas that are designed to be effective and safe for use.
Splat’s products are formulated with natural and eco-friendly ingredients, which makes them suitable for people who are conscious about their health and the environment.
About The Campaign
Campaign Objective
To drive sales to SPLAT E-commerce platform with a very low product price and introducing another product series of SPLAT – BioMio.
Campaign Strategy
Work with KOLs and KOCs to promote tester promotion.
Tester at only RM3?!
As SPLAT is selling its toothpaste in tester size at only RM3, RM5, and RM6, discussions about this promotion had been created to encourage people who would like to try SPLAT products.
KOL Marketing
4 KOLs (Love Little Tummy, Lina Azaian, Roomah, and Eatsybitsyayden) from different backgrounds were engaged for the toothpaste tester campaign.
The content for the toothpaste tester campaign was presented through the KOLs’ Instagram accounts in the form of Reels. Each KOL used a different approach to showcase the products, providing a diverse range of perspectives and insights for their followers.
KOC Marketing
10 KOCs from Xiao Hong Shu were engaged to produce photo posts for the campaign.
Resulting in a total of 27,599 views and 4,228 engagements, demonstrating the success of the campaign
Campaign Outcome
Splat achieved its objective of creating hype on social media through a series of engaging and creative content that resonated with their target audience.
As a result, the campaign successfully drove sales to the brand’s e-commerce platform, increasing the brand’s revenue and customer base.