About The Brand

Angel Brand, is known as one of the leading and trusted sauce and condiments brands in Malaysia. The brand has its full range of products made from non-GMO ingredients and most of them do without added MSG.

About The Campaign

The CNY with Angel Brand

Campaign Theme
A special cuisine for CNY by using the sauces from Angel

Campaign Strategy
Work with KOLs and KOCs to create engaging content that showcases Angel’s sauces.

KOL MARKETING

We have engaged a total of 8 content creators to create different ideas and integrate the products into the content.

8

Content Creators

650,000

Cumulative Followers

73,114

Reach

85,270

Impressions

3,179

Engagement

2,520

Reactions

KOC MARKETING

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3

KOC Influencers

1,215

Cumulative Followers

1,215

Reach

190

Engagement

PR GIFT

In conjunction with Chinese New Year, Needle comes out with an idea to design the customized PR Gift in a vintage style.

The PR Gift includes a few types of products from Angel Brand & Tian Nv Pai.

YOU TRY TRY SERIES by Needle

The have prepared different dishes for

Campaign Outcome

1. Increased buyers 2. Social media engagement 3. Improved brand awareness