About The Brand
Sai Kee 434 Muar
About The Campaign
The CNY with Angel Brand
Campaign Objective
To enhance the online touchpoints of the brand on social media targeting mainly on Malay community.
Campaign Strategy
Engaging macro foodie KOLs on IG and TikTok to review the traditional coffee from Sai Kee 434.
KOL MARKETING
Campaign Theme
Unbox the traditional coffee by Sai Kee 434 Muar
8
Content Creators
650,000
Cumulative Followers
73,114
Reach
85,270
Impressions
3,179
Engagement
2,520
Reactions
Campaign Outcome
Despite a small campaign with only 2 KOLs engaged, it helps to enhance brand exposure through the above-average viewership on different platform.