About The Brand
Angel Brand, is known as one of the leading and trusted sauce and condiments brands in Malaysia. The brand has its full range of products made from non-GMO ingredients and most of them do without added MSG.
About The Campaign
A Night with Aurora
Campaign Objective
To create public awareness about the Aurora Pop-Up event happening at S P Setia sales galleries.
Campaign Strategy
Work with KOLs and KOCs to create engaging content that showcases Angel’s sauces.
KOL MARKETING
We have engaged a total of 8 content creators to create different ideas and integrate the products into the content.
8
Content Creators
650,000
Cumulative Followers
73,114
Reach
85,270
Impressions
3,179
Engagement
2,520
Reactions
KOC MARKETING
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3
KOC Influencers
1,215
Cumulative Followers
1,215
Reach
190
Engagement
Campaign Outcome
1. Increased buyers 2. Social media engagement 3. Improved brand awareness