3 Influencer Marketing Trends in the first half of 2022

3 Influencer Marketing Trends in the first half of 2022

Is Influencer Marketing dead yet? Despite the pandemic impacting the world, the influencer marketing industry is still doing well and is expected to grow more. However, we all understand that trends don’t last forever. Is this a worthwhile investment especially for the business owner who is planning to create their own brand? According to Kepos,…

5 Steps to Run a Successful Influencer Marketing Campaign

5 Steps to Run a Successful Influencer Marketing Campaign

As social media becomes more ingrained in our lives, influencer marketing is picking up a lot of steam as well. People feel so connected to their favourite influencers today that they even treat them as the main source of information, advice and recommendations. This meaningful relationship has then grabbed the attention of marketers all over…