10分钟搞懂文案
网路行销

10分钟搞懂文案

撰写商用文案的第一个要点是:绝不能以自己为中心(虽然你的确是在叙述你公司的产品),而必须从消费者的角度切入。不要光吹嘘产品有多强,必须强调产品能为读者解决什么问题?要叙述的不是产品的特点,而是强调这些特点能带给消费者什么好处。

3种营销活动(Marketing Campaign)
网路行销

3种营销活动(Marketing Campaign)

网站和网点都架设好了,终于可以办营销活动了吧?可以的,但首先你要弄清楚你需要怎样的营销活动。 每个顾客和你的关系,都在”顾客历程“上处于不同阶段,有些人完全不认识你,有的曾经和你互动,有的已经买过。你得决定什么时候对什么人做怎样的营销活动。营销活动分三类:
* 挖掘潜在顾客的 Acquisition
* 和顾客互动的 Engagement
* 成交变钱的 Monetization

5 Steps to Run a Successful Influencer Marketing Campaign
Influencer Marketing

5 Steps to Run a Successful Influencer Marketing Campaign

As social media becomes more ingrained in our lives, influencer marketing is picking up a lot of steam as well. People feel so connected to their favourite influencers today that they even treat them as the main source of information, advice and recommendations. This meaningful relationship has then grabbed the attention of marketers all over…